The Beautiful light (Bella Luce) of Beauty Line new campaign series!


The festive glowing series of the new Beauty Line campaign for 2019, features Paola Buljian, a talented young model from Croatia, in an icy fresh look for the brand. The stakes were high, following the previous Beauty Line successful series, featuring the beautiful Anabel Armario Seren, which introduced the Cypriot commercial industry with innovative beauty looks.

SEMIO’s long-term trustful collaboration with its friends in C.A.Papaellinas Group and the admittedly talented team representing the Beauty Line brand, was most definitely a catalytic agent in the success of this project. Furthermore, ORB’s motivational script and creative confidence in SEMIO’s work, set up the grounds for this magical new journey.


Proudly teaming up with Paris El-Said, one of our own young talents, to celebrate female inner beauty, energy, authenticity and light in the brands latest series of Ads.

Pavlos Neocleous commented “We needed to challenge the status quo but at the same time exceed the expected by presenting the audience, with a different visual style, a unique cinematography approach and of course an entertaining genre.”

“There is always a profound need for innovation and some a kind of creative renaissance, in order to leap over a previous success, especially when we talk about Beauty Line” Paris El-Said explains trying to describe the mindset while preparing for the project.


Putting great talent together is key to secure the optimum visual result. The quest for the perfect shot comes with a lot of preparation work, some more work and of course a lot of sweat from all collaborating parties. A big BIG thank you to Nicoletta Charalambous and ORB team for their most generous trust in our work, which is always fundamental to the success of any creative process.

A HUGE thank you to Chrystalla Kouri for entrusting us once again with this amazing brand and of course Irene Christodoulou for her profound belief in our team.

Last but not least, Mr. Vladan Jankovic’s sophisticated and crispy cinematography made all our efforts sparkle and look like a million euro Ad. Vladan’s natural need for perfection and his constant search for the enchanting light and shared passion drove our efforts, generating energy.


Again one of our own talents, did the miracle colouring for this beauty commercial. Connie Constantinou closely collaborating with Vladan Jankovic, gave her all to polish and shine this beauty jewel.

“We approach clients’ challenges by aesthetic, through the lens of production creativity!” Pavlos shares SEMIO’s philosophy and position toward each individual project, especially the ones that come from long term trustworthy relations.



Strategy & Creative Director: Nicoletta Charalambous

Account Manager: Stefanos Christodoulou

Account Executive: Maria Christou

Production Company

Production Company: SEMIO PRODUCTIONS

Director: Paris El-Said

Executive Producer: Pavlos Neocleous

Director of Photography: Vladan Jankovic

Producer: Alexia Makrides

Line Producers: Imogen Polykarpou & Alexia Alexandrou

As. Director: Vassilis Douskos

Art Director: Andreas Antoniou

Art Department Assistant: Nicole Zeniou 

Costumes: Notis Panayiotou

Costume Department Assistant: Andrea Hadjinicola

Makeup Artist: Mike Orphanides (Beauty Line)

Hair Strylist: Constantinos Panayi

Lead Model: Paola Buljian (Croatia)

Casting GR: ACE Models

Casting Agent GR: Zoe Stasinou

Casting Director CY: Julia Constantinou


Music Production: Silver Spotlight

Adaptation/Performance: Alex Panayi

Οrchestration: Leonidas Tzitzos

Lyrics: Silvia Klemm


Senior Editor/Editorial: Tony Sorokos  

Editor: George Panteli

Edit Assist: Myria Adamou

Producer: Tony Sorokos


Colour: SEMIO Post

Colourist: Connie Constantinou  

VFX Creative

VFX Creative: SEMIO Post
Creative Director: Connie Constantinou

Executive Producer: Connie Constantinou

Special Thanks

Andreotti Furniture


The Box Music Club

Calzedonia (Instagram: calzedoniaofficial)

Intimissimi (Instagram: intimissimiofficial)

Mango Cyprus

Stradivarius Cyprus

Anna Hadjigeorgiou (anicclothes)

Andrea Hadjinicola (andreahnicola)

Gold Boutique Stasikratous

SCHULTZ (schultzoficial – schultzgreece)

Zest Coffee & Kitchen

Christoforos Pelekanos Ltd

Cavo Maris Hotel

Marcou Bros Ltd

Paralimni municipality

Bella Luce - Lyrics

Che situazione

Sai quanto ti amo

Che agitazione

Sono così lontano

Sei così bella

e ti tengo la mano

Sei la mia stella

Lo sai quanto ti amo


Che bella luce che hai

Sei un incanto e lo sai

Che bella luce che sei

Mi baci nei sogni miei

E se lontano io sto

Non posso pensare

di non ritornare

Di corsa da te

Che bella luce che hai

Solo per Te

What a situation

You know how much I love you

What agitation

I am so far away

You are so beautiful

And I hold your hand

You are my Star

You know how much I love you


You have such a beautiful light

So enchanting you know

What a beautiful light you are

my kisses my dreams

And if I am far away

I cannot think

of not returning

of running from you

What a beautiful light you have

Only for you